At a reductive glance, 2015 was the year fashion and tech finally consummated their on-again, off-again relationship.
The release of the Apple Watch Hermès and the announcement of next year’s Apple-sponsored ‘Manus x Machina’ themed Met Gala are two prominent instances of fashion-tech symbiosis that spring to mind. Simultaneously, within the fashion industry 2015 was the year we reached peak monogram mania. While monogramming services are nothing new, this year they entered the mainstream — monograms for the masses, if you will. In retrospect, it makes perfect sense that Lana Hopkins should put two and two together, and found Mon Purse — a leather accessories label that can do it your way, do get crazy.
Under the ethos of ‘your purse, your way’ the label offers three levels of customisation: monogramming, custom leather textures and colours, and finer adjustments to buckles, zippers and other details. The customisation takes place online, using the brand's '3D bag-builder technology', which Hopkins is looking to develop further. Despite the accessible price point, little is spared to ensure a luxury-like brand experience — even the enclosing dust bag is made of liquid-like silk.
While there is certainly no shortage of customisable accessory labels, Mon Purse stands out largely due to its effectiveness as what its co-founding CEO describes as an, “omni-channel platform.” Unlike its competitors, Mon Purse has achieved remarkable synergy between online and bricks-and-mortar retail, with two concession stands at the Myer flagship stores in Sydney and Melbourne, and a standalone Paddington store in addition to its already booming online store. Although the business is technically run online, the aforementioned points of sale serve as a tangible connection to the brand’s inventory — a way of trying before you buy. It’s a method of gaining customer confidence that seems to be working for the brand.
More recently, it was announced that actress Jodi Anasta (née Gordon) has joined the brand as an ambassador. In her hands-on role, which will involve the eventual release of a collaborative capsule collection, Anasta brings to Mon Purse a social relevance tailored to the brand’s demographic. That Anasta is also very excited about the partnership, describing an eagerness to involve herself in the process and move towards design-centric roles, is certainly positive for the brand.
Given the significant launching year Mon Purse has had, 2016 looks incredibly promising.
Mon Purse products are available online, with a limited range available at their aforementioned stores. Live in-store monogramming is available on weekends.